Hi, I'm Hadas

I'm a Product Designer with 4+ years of experience, specializing in complex B2B products — the kind that require real depth to get right.

My career started at PitangoUX (now Triolla), a UX/UI agency where I designed for clients like Taboola, SolarEdge, Orpak, and Beewise. From there, I joined Beewise as their sole designer, owning the full design scope across multiple products, from early concept through delivery, while building and scaling their design system.

I collaborate closely with PMs and engineers from day one, often helping shape the problem definition and requirements before any design work begins. I take a human-centric approach and care deeply about understanding users' real needs before jumping to solutions.

Outside of work, I love ceramics, traveling, crafting, skiing, playing tennis, and spending time with friends.